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Facebook debuts ‘Live Shopping Fridays’ featuring beauty, fashion and skincare brands
TechCrunch reports: "Facebook wants to whet consumers’ appetite for live streamed shopping with this week’s launch of “Live Shopping Fridays” event series, which will...
Mobile Marketing Firm Adenyo Secures $26.9 Million
Toronto
- Adenyo, a provider of mobile marketing software (formerly known as Silverback
Media), announced on Wednesday that it has secured $26.9 million in new
financing.
The company...
U.S. 2020 Ad Spending to Fall 17 Percent, Excluding Political, Amid...
The Hollywood Reporter reports: "U.S. advertising revenue will fall 4.3 percent this year to $213 billion, or around 17.0 percent when excluding political advertising,...
Downtown Acquires Foundee Music Marketing Platform
Hypebot reports: "Downtown Music Holdings will acquire Found.ee, the music advertising and digital marketing platform."
Read more
How Esports Organization Gen.G’s Cross-Market Strategy Helps Attract New Brand Partnerships
Digiday reports: "Like other world-spanning fandoms such as K-pop and anime, esports is a universal language that brands can use to reach consumers outside...
Sinclair Broadcast Group Reports Mixed Q3 Results As Regional Sports Networks...
Deadline reports: "Sinclair Broadcast Group edged Wall Street analysts’ estimate for revenue in the third quarter, reporting $1.54 billion as the acquisition of 22...
Patreon and Acast partner for patron-only podcast distribution
TechCrunch reports: "Patreon and Acast are teaming up to make it easier for podcasters to publish episodes that are only available to the patrons...
Roku to Acquire Nielsen’s Addressable TV Advertising Business
Variety reports: "Roku will add a fat stack of ad tech to its streaming platform under a deal to buy Nielsen’s Advanced Video Advertising...
ViacomCBS Shares Tumble Further on Pricing of $3 Billion Stock Sale...
Variety reports: "ViacomCBS’ stock price sank 19% in trading Wednesday after the company announced pricing of its $3 billion stock sale. The decline came...
Meredith Corp. Acquires Mobile Marketer The Hyperfactory
New York - Magazine publisher Meredith Corp. (NYSE: MDP) announced on
Tuesday that it has completed its acquisition of mobile marketing firm The
Hyperfactory.
Financial terms were not...
