marketing

Home marketing

France's Deezer to Provide Streaming Music to McDonald's

Paris - France-based music streaming service Deezer has signed a deal with fast food chain McDonald's, that will see its Soundeezer unit to provide customized streaming music...

MTV, Electus Team on "Pedro & Maria" Interactive Telenovela

New York - Digital entertainment studio Electus, a unit of IAC (NASD: IACI), and Viacom's (NYSE: VIA) MTV on Monday announced a partnership to develop an interactive telenovela,...

MySpace, PRS for Music Ink Promotional Partnership

London - U.K. performing rights organization PRS for Music on Monday announced a marketing partnership with News Corp.'s (NYSE: NWS) MySpace online social network. Under the terms,...

Microsoft "Pink" Project to Include KIN Mobile Phone

San Francisco - Microsoft (NASD: MSFT) provided some additional details about its mobile project codenamed "Pink" at a press event at a night club in San Francisco...

Mark Burnett, VIMBY Team on Branded Digital Content

Los Angeles - Reality TV producer Mark Burnett ("Survivor," "The Apprentice") has partnered with crowdsourced digital video production firm VIMBY, to form a co-venture that will...

Exponent Acquires Gorkana Public Relations Database

New York - Gorkana, the provider of a public relations database covering 130,000 journalists, has been acquired by private equity firm Exponent, the Telegraph reported. The purchase price...

Buzz Watch: Black Eyed Peas' 3D Concert – The Future of...

Los Angeles - I had the privilege to go and see the fantastic Black Eyed Peas concert live from the Staples Center this week. Although I...

April Fools: Google Changes Name to "Topeka" for a Day

Mountain View, Calif. - In an April Fool's Day prank, Internet giant Google (NASD:  GOOG) on Thursday changed its name to "Topeka" for the day, paying...

Guvera Launches Public Beta of U.S. Music Service

Los Angeles - Guvera on Tuesday launched a public beta version of its ad-supported music download service in the U.S., Billboard reported. The site, which launched in...

Twitter Homepage Redesign Aims for User-friendliness

San Francisco - Twitter on Wednesday unveiled a redesign of its homepage, intended to display more real-time information, and be more friendly to new users and...