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Grin Unveils Activation Benchmarking Tool For Scalable Influencer Marketing
GamesBeat reports: "Grin has unveiled its Activation Benchmarking tool, empowering brands to launch measurable and scalable influencer marketing programs. Sacramento, California-based Grin has built...
Fenix Games Raises $150M For Blockchain Game Publishing
Venture Beat reports: "Fenix Games has raised $150 million to create a new kind of publisher for blockchain gaming. The idea is to create...
Roku Acquires 150 ‘Great Baking Show’ Episodes, Launches Franchise FAST Channel,...
Yahoo! Entertainment reports: "The Roku Channel is doubling down on sweets. Under a new deal with Love Productions, which produces “The Great British Baking...
YouTube Is Bringing Shopping Features To Shorts As It Chases TikTok
The Verge reports: "New shopping features are coming to YouTube Shorts, including affiliate marketing and the ability to purchase items through Shorts, as first...
Chris Rock Live: Netflix Reveals Plans For Streaming Stand-Up First
Deadline reports: "Netflix has unveiled plans for its first move into live streaming. The streamer will host Chris Rock’s live stand-up special on March...
SoundCloud Gets Moody With Its Latest Advertising Feature
Music Ally reports: "SoundCloud’s latest feature for advertisers? It’s a mood. Well, it’s mood targeting for ads anyway, enabling brands to target particular music...
Prime Video Ad Tier Launching With Competitive CPMs
AdWeek reports: "Prime Video’s ad tier is on the way, and Amazon is trying to make advertisers and viewers an offer they can’t refuse....
Netflix Plans To Put Advertisers Into Interactive ‘Squid Game’ For TV...
Variety reports: "Before marketers can start putting their commercials into Netflix programs for the year to come, they’ll get to step into those programs...
Netflix To Eliminate Its Basic, Ad-Free Subscription This Year
CNET reports: "Netflix is making more changes to its subscription offerings and will completely phase out its cheapest basic ad-free option. The streaming giant...
Reddit Introduces A New Ad Format That Looks Similar To Posts...
TechCrunch reports: "Reddit is introducing a new ad format that looks similar to posts made by users on the platform, the company announced on...
