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AI-Driven Ads Take The Field During The 2025 Super Bowl
TechCrunch reports: "We’ve officially experienced an AI Super Bowl, people. As everyone tuned in to watch the annual championship game, the biggest buzz wasn’t...
Valve Implements Dedicated Page For Advertising Guidelines
Games Industry Biz reports: "Valve has published a dedicated page advising developers on what type of advertising is and isn't allowed on Steam. As...
Fizz Brings On TikTok Alum To Help Build Out Its Marketplace...
TechCrunch reports: "Fizz, the college social app, is looking for ways to enhance and expand its platform, and a recent new hire is poised...
Disney Lowers Content Spending Estimate By $1B For This Year
The Hollywood Reporter reports: "A day after Disney disclosed its fiscal first quarter 2025 results — which included entertainment revenue rising year-over-year, Disney+ slightly...
AMC Networks Reveals New Advertising Data Product In Pre-Upfront Briefing
The Hollywood Reporter reports: "AMC Networks says that it is launching a first-to-market piece of ad tech that will connect viewership of its linear...
Lionsgate Movies Get Streaming Boost From Amazon Prime Video
IndieWire reports: "Lionsgate‘s upcoming movies are going to get a big streaming boost very soon. Amazon has struck a multi-year agreement with Lionsgate to...
Super Bowl Ads Beckon Up To $8 Million Apiece For Fox
CNBC reports: "Fox Corp. is scoring big this Super Bowl. The broadcaster has sold out of ad spots for Super Bowl 59 on Feb....
43% Of US Video-Streaming Subscriptions Now Include Advertising
Music Ally reports: "One of the trends of 2024 was music rightsholders pointing to the video-streaming sector, where prominent premium subscription services also include...
TikTok Partners With Nielsen To Track Cross-Media Ad Campaign Performance
Yahoo! Finance reports: "TikTok has formed a partnership with Nielsen that will allow advertisers and agencies to directly compare ad performance on TikTok across...
Roblox Sidesteps App Stores, Offers More Robux For Direct Purchases
Beebom reports: "App or console markets enable developers to distribute their games on their platforms, allowing them to reach a larger audience. However, they...
