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BrightLine Study Shows Streaming Ads Get Boost From Interactivity
Next TV reports: "With more marketers moving advertising dollars to streaming, BrightLine, a pioneer in interactive commercials, has produced a study to show that...
PWC: Global Entertainment And Media Revenue Continues To Rise
Broadband TV News reports: "The global entertainment & media industry has continued to grow in 2023, with total revenues rising 5% in 2023 to...
YouTube’s Living Room Ambitions Pay Off: It’s The First Streamer To...
tubefilter reports: "YouTube‘s tireless work to challenge network TV has paid off: It’s officially the first streaming platform ever to exceed 10% of total...
Streaming Hit Multiple New Viewership Records In July, Nielsen Reports
Engadget reports: "Streaming posted another banner month in July, reaching multiple new milestones in the latest issue of The Gauge report from Nielsen. The...
Money Is The Primary Issue For Streaming Subscription Holdouts, Latest Research...
Digital Music News reports: "Marketing data and analytics company Kantar has released a new report on streaming services and their adoption. Kantar finds that...
Global Streams Of Anime Music Have Soared 395% On Spotify Since...
Music Business Worldwide reports: "We’ve previously written about how a growing interest in Anime is acting as a gateway to Japanese music globally. This...
Netflix Touts 150 Percent Increase In Ad Sale Commitments This Upfront
The Hollywood Reporter reports: "Netflix saw a more than 150 percent increase in ad sales commitment after this year’s upfront, compared to last year,...
Sanlo Survey Says 81% Of Mobile Gamers Are Aware Of Web...
GamesBeat reports: "Sanlo reported its survey of mobile gamers found that 81% of them are aware of web shops that are alternatives to the...
Warner Bros. Discovery Olympics Coverage Hits Streaming Records
The Hollywood Reporter reports: "Warner Bros. Discovery is claiming the gold at this year’s Olympic Games, boasting record streaming and viewership figures for its...
Gaming Apps Spent $29B On User Acquisition In 2023, 40% To...
GamesBeat reports: "Mobile app ad data platform AppsFlyer released its annual report on the mobile gaming market, including trends in monetization, differences between iOS...
