Muze Taps Spotify To Make Personalized Playlists For Workouts

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Music Ally reports: “History tells us that it’s very easy to build a cool app or web service tapping into the APIs of streaming services like Spotify and Apple Music… but that it’s very hard to make a lasting business out of it. Can Muze buck the trend? It’s certainly launching in a buzzy area for the music industry: the intersection of music and fitness. It’s an iPhone and Apple Watch app that tracks the user’s running pace, heart rate and/or steps per minute, then serves up a playlist to match.”

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YouTube Adds Voiceover In Shorts, Providing More Creative Considerations

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Social Media Today reports: “YouTube has added a new option to help enhance your Shorts, with creators now able to add voiceover to their short-form clips in the app. As explained by YouTube: “Add another layer of creative expression to your Shorts by narrating what happens in your content (think: instructions, explanations, reactions, funny comments, or even adding your own new sounds and beyond)” Which, of course, you’ve been able to do on TikTok and Instagram Reels for some time, so functionally, it’s not a revolutionary addition.”

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Meta’s Rebranding Of Facebook Pay To Meta Pay Is Rolling Out Globally

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Tech Crunch reports: “Facebook Pay is officially being renamed to Meta Pay for users around the world, the company announced on Wednesday. Meta kicked off the rebrand in the United States in June, and is now making the change globally. Starting today, users will see the rebrand roll out across Meta’s products in nearly 200 countries. The company notes that the change to Meta Pay is a brand name change only, and that current product features and the overall user experience will remain the same.”

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With Tech Buy, Imax Pushes To Diversify Revenue Beyond Box Office

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The Hollywood Reporter reports: “The giant-screen company’s deal for video streaming start-up SSIMWAVE represents a tuck-in acquisition with a business model that gets the firm deeper into TV and streaming content. “We are not an exhibitor.” That’s been Imax CEO Richard Gelfond‘s pitch to Wall Street as the exec aims to differentiate the giant-screen company from more volatile rivals like theater giants AMC and Cineworld. And, on Sept. 22, Imax unveiled a $21 million acquisition of a streaming video tech firm, SSIMWAVE, that would be surprising if Gelfond hadn’t already been telegraphing his ambitions.”

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Columbia Records And Former Capitol Chief Jeff Vaughn Launch New Label, Signal

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Variety reports: “Columbia Records has entered into a joint venture with former Capitol Records chairman-CEO Jeff Vaughn to launch Signal Records, the company announced Wednesday. The Los Angeles-based imprint will operate as a new label with Columbia Records of Sony Music Entertainment and begin operations immediately, with an artist roster to be announced in the coming weeks. As founder and CEO, Vaughn will lead the company’s creative direction and business development while utilizing Columbia’s marketing, promotion, and label services.”

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Robinhood’s Web3 Wallet Beta Is Live

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The Verge reports: “Robinhood has launched the beta for its “Web3 wallet” for 10,000 iOS users who signed up for the waitlist. The company teased this product earlier this year after making an earlier crypto wallet more broadly available. Unlike its existing cryptocurrency wallet, the Web3 wallet isn’t just for storing cryptocurrencies that can be traded on the financial platform — it can also be used to “seamlessly access the decentralized web,” as Robinhood’s press release puts it.”

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Walmart Enters The Metaverse With Roblox Experiences Aimed At Younger Shoppers

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CNBC reports: “Walmart is entering the metaverse with two experiences premiering Monday on online gaming platform Roblox. The retail giant’s first foray into the virtual world will feature a blimp that drops toys, a music festival with hot artists, a bunch of different games, and a store of virtual merchandise, or “verch,” which matches what customers may find in Walmart’s stores and on its website. The two experiences are called Walmart Land and Walmart’s Universe of Play.”

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AmazeVR Wants To Scale Its Virtual Concert Platform With $17M Funding

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Tech Crunch reports: “AmazeVR, a Los Angeles-based virtual concert platform, said Tuesday it has raised a $17 million funding round to create immersive music experiences through virtual reality (VR) concerts. Like other industries, the entertainment sector was affected by the coronavirus lockdown. Many music artists had to cancel or push back their live events during the pandemic. Some artists and music agencies have shifted to virtual or online concerts to compensate for those canceled events.”

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ITV CEO Previews Launch Of Its Free Streaming Service As Disney, Netflix Ready Ad-Tiers

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The Hollywood Reporter reports: “U.K. TV giant ITV said the fact that Netflix and Disney+ are preparing advertising tiers could expand the broader ad market and “is kind of about how powerful TV is,” CEO Carolyn McCall said on Tuesday in London. “We will have to monitor very carefully,” she added though. Speaking at the Royal Television Society (RTS) London Convention 2022, the exec noted that “they could be complementary to our audience.” So, ITV will “deliver a mass audience,” while Netflix could be more of an “add-on” for marketers to their key TV ad buys when looking for more younger audiences.”

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Bandai Namco Europe Launches Music Label

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Games Industry Biz reports: “Bandai Namco Europe has launched the Bandai Namco Music Label, which will publish original soundtracks and scores from a number of the studio’s games. The label has published two albums so far — music from Elden Ring which came out earlier this month, and music from Tales of Arise, which releases today. In a statement, Bandai called music a “core component of the gaming experience,” and said that it aims to “bring video game music to as many listeners as possible.'”

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