– IAC’s (NASD: IACI) CollegeHumor entertainment site on Tuesday announced a partnership
with Pepsi’s (NYSE: PEP) SoBe drink brand to launch SoBe Studios, which will produce
branded comedy videos for the Web and TV. The collaboration has already
produced five videos, and says more are currently in production. CollegeHumor
attracts some 10 million monthly unique visitors.