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NBCUniversal Ad Chief Linda Yaccarino Responds To Advertisers’ Upfront Demands
Deadline reports: "In an open letter to advertisers Monday, NBCUniversal ad chief Linda Yaccarino offered a response to recent demands that media companies shift...
AOL, Yahoo and Microsoft Strike Online Ad Partnership
Banding together to take on market leader Google, AOL, Yahoo and Microsoft have announced an online advertising partnership that will allow the companies to offer each other's display ad space to their respective clients.
Facebook to Pay $40M Under Proposed Settlement in Video Metrics Suit
Hollywood Reporter reports: "On Friday, several advertising agencies revealed the details of a proposed settlement with Facebook that would end a class action alleging...
Research: advertisers don't focus on Facebook
A clear majority (75 percent) of advertisers and agencies consider the rest of the web is more important to them than Facebook, according to a new report from social and interest research firm 33Across.
YouTube is relaunching its premium ad offering as YouTube Select
TechCrunch reports: "YouTube is announcing a new way to buy advertising, which it’s calling YouTube Select. The announcement — made ahead of the now-remote...
Audioburst raises $10 million to parse podcasts and audio content with...
VentureBeat reports: "Audioburst, a four-year-old startup developing AI that parses, labels, and segments live and recorded audio clips, today announced two new strategic and...
Top TV Station Owner Nexstar Redefining Ratings In Advertising Deals, Adding...
Deadline reports: "Nexstar, the No. 1 owner of local TV stations, is making a significant shift in its approach to negotiations with advertisers, ditching...
Podcorn uses algorithms to match podcasters with relevant advertisers
VentureBeat reports: "In case you missed the memo, podcasting is hot. This year’s annual Infinite Dial report from Edison Research and Triton Digital showed...
Stadium Ad Tech at Heart of Bruin Sports Capital’s $100 Million...
Variety reports: "For the past year, leagues and teams, looking for new revenue sources, have in many cases turned to additional advertising signage on...
As Madison Avenue Rushes to TV, Hulu Works For Its Cut...
Variety reports: "Hulu is owned by TV companies – and now it’s working to try to capture some of TV’s ad dollars before it’s too...
