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Repudo Creates Real-World Drops for Digital Objects

Dutch mobile startup Repudo has partnered with You Me at Six to create a real-world scavenger hunt for digital objects. The campaign is tied to the pop-punk band’s new single, “Bite My Tongue,” which is released today.

'Chipwrecked' Shazams Movie Ads

Shazam and Twentieth Century Fox are using Shazamable TV ads to support the Dec. 16 release of "Alvin and the Chipmunks: Chipwrecked." The companies involved say this is the first time this combination of media has come together for a movie promotion.

White House Unveils Anti-Piracy Campaign [with videos]

The U.S. government unveiled a new multimedia public education campaign designed to combat the purchase and sale of counterfeit and pirated products. Emphasizing that the crimes involved have victims, a central theme of all messages is: “Counterfeits Hurt. You Have the Power to Stop Them.”

ChoiceStream Gets $8.6 Million for Personalized Marketing

ChoiceStream, a Cambridge, Mass.-based provider of online advertising and personalized marketing software, has raised $8.6 million in a round of venture capital.

Messi Scores Global Deal with EA [with videos]

Lionel Messi, commonly considered to be the world’s best soccer player, has signed a multi-year agreement with Electronic Arts Inc. that makes him the global ambassador of the EA Sports "FIFA Soccer" franchise. His first packaging appearance in this role will be in March 2012 on the cover of "FIFA Street."

NBC's App Is for the Dogs

NBC released a free mobile app just in time for the many viewers who shared their Thanksgiving with NBC and a canine family member for "The National Dog Show." The app stands alone, but it also served as a second screen enhancement during the two-hour broadcast.

Fans and Friends Can Star in 'Mission: Impossible The Game'

Paramount Pictures and Funtactix have added a social game to the mix of buzz-building for the upcoming Tom Cruise film with the release of "Mission: Impossible The Game," the official social game based on the blockbuster "Mission: Impossible" movie franchise.

Veenome Attracts Seed Funding for Video Recognition Tech

Veenome, a DC-based developer of automated video recognition technology that identifies products, objects and brands in videos, has raised $500,000 in a round of seed funding.

Stan Lee's POW! Signs with EQAL

Stan Lee and Gill Champion’s POW! Entertainment has signed an agreement with brand and celebrity building firm EQAL to support the media and entertainment company’s expansion into digital content production and distribution.

Watch Live Video Stream from Future of Television Forum Today

Watch the live video stream from DMW's Future of Television Forum in NYC today on the conference website here, powered by Watchitoo. The stream starts at approximately 10.15AM ET and will include 4 panels; Digital Distribution Models: How Technology is Changing the Way Audiences Access TV & Video Content; Monetization: Predictions & Provocations -- How to Build Sustainable Business Models around Television & Video Content; What are the biggest potential growth areas for the digital out-of-home (DOOH) industry in 2012 and beyond?; and finally: Is Being Discovered the Biggest Challenge in the New Television Ecosystem?