augmented reality
Home augmented reality
Apple Buys The AR Startup Behind The Mario Kart Ride Headset
IGN reports: "Apple recently acquired Mira, a tech startup specializing in augmented reality hardware. As reported by The Verge, Apple has purchased the AR...
Snap, Which Now Has 750M Monthly Users, Expands Augmented Reality Partnership...
Music Business Worldwide reports: "Snap is doubling down on its partnership with Live Nation, announcing that they’ll be expanding augmented reality (AR) offerings at...
Niantic Is Giving Monster Hunter The Pokémon Go Treatment
Polygon reports: "Capcom and Niantic have announced a new collaboration: Monster Hunter Now, a “real-world hunting action role-playing game” for mobile devices which combines...
Snap Launches A New Business To Help Retailers With AR Shopping
The Verge reports: "For years, Snapchat has allowed you to try on new lipstick shades, hats, and outfits from major retailers. But starting today,...
Alo Yoga Launches VR Shopping On Meta Quest 2 Headset
Venture Beat reports: "Alo Yoga, a yoga and activewear and lifestyle brand, said it has launched an immersive digital shopping experience in virtual reality...
Samsung, Google, And Qualcomm Team Up To Build A New Mixed-Reality...
CNET reports: "Samsung is the latest tech giant leaning into virtual and augmented reality. The smartphone maker says it'll work with Google and Qualcomm...
CES: Could 90 Percent Of Content Be AI-Driven By 2025?
The Hollywood Reporter reports: "That was the message of a SAG-AFTRA-hosted CES panel, as AI-driven tools permeated the consumer tech show’s exhibition halls. Nina...
Meta Acquires Smart Lensmaker Luxexcel As It Works Toward AR Glasses...
The Verge reports: "Meta’s throwing more money into the metaverse with its acquisition of Luxexcel, a Netherlands-based company that specializes in 3D-printing prescription lenses...
Snapchat’s Big New Augmented Reality Feature Is Letting Creators Make Money
The Verge reports: "Augmented reality isn’t really a thing yet. But you know what is? Face lenses. Millions of users across Snapchat, Instagram, Zoom,...
Newzoo: VR Games Revenues To Hit $1.8bn In 2022
Games Industry Biz reports: "Annual revenues for VR gaming are set to hit $1.8 billion by the end of the year, according to data...
