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Luna Labs Creates Playable Ads, Directly from Unity

TechCrunch reports: "It seems obvious that the best way to advertise a game is to let people play the game itself — and we’ve...

California Gets $1.3 Million Bill for Failed Video Game Law

California has agreed to reimburse the Entertainment Software Association (ESA) $950,000 for legal fees incurred overturning the state’s law regulating sales of video games to children. The U.S. Supreme Court found the law unconstitutional in a 7-2 decision.

A Portal Between Digital and Physical Worlds? It’s Close to Reality

The Hollywood Reporter reports: "Development of mirror worlds is accelerating during COVID-19 as Hollywood increases its virtual production, says Magnopus co-founder and CEO Ben...

LuckyLabs closes $3.5m for casual pastimes

LuckyLabs, an online game company founded by serial entrepreneur Steven Kane, has raised $3.5 million in venture capital.

Zombies Invade Google+

Social games, which undoubtedly suck hours of productivity out of every workday, have come to Google+. But don't worry – players won’t be able...

'The Lorax' mobile game is free and developed cross-platform

Universal Pictures’ "Dr. Seuss’ The Lorax" opens today, so ticket-holders may be interested in playing the official mobile game Truffula Shuffula while they’re in line for the 3D animated movie.

Ellen DeGeneres fans become her 'WeTopia' neighbors [with video clip]

Ellen DeGeneres has invited her entire audience to be her neighbor and join her in helping people in the U.S. and Haiti. While this would raise all kinds of issues in the real world, the campaign is possible through the virtual world of Sojo Studios’ "WeTopia."

Visa's PlaySpan combines subscriptions and microtransactions into UltimatePay

Monetization solutions firm PlaySpan, a Visa company, today announced that its UltimatePay combination subscription and micropayments billing product is available to all content and application providers.

Tobii Brings Eye-Controlled Games to Times Square

Tobii Technology has developed what the company describes as the world’s first eye-controlled arcade game, adding that "Tobii EyeAsteroids" represents an expansion of eye tracking applications into the consumer electronics and gaming industries.

'EverQuest,' celebrating 13 years, switches to free-to-play

"EverQuest," the title that introduced millions of people to the genre of massively multiplayer online role-playing games, has gone free-to-play as it celebrates 13 years of fantasy life on the fictional planet of Norrath.