One way to lure customers into physical stores is to gamify the real world, which is exactly what GameStop and Coca-Cola are doing with Scvngr and the "Happiness in Numbers" campaign. The companies say it’s the biggest real-life location-based game ever. Challenges are tasks like visiting a GameStop and taking a photo with a favorite game box and a Coke, or getting the high score on one of the in-store game kiosks and taking a picture posing with the game while holding a Coke.

Sunday marks the end of an event from mobile rewards network Kiip and the Guinness World Records to get one player into the famous record book for “The Highest Score Achieved on 'Mega Jump,'” the free-to-play mobile game from Canadian developer Get Set Games with more than 16 million players in dozens of countries. This competition, which started Sept. 28, kicks off an ongoing network integration that will see players of every Kiip-enabled game being potentially eligible to become a Guinness World Records holder.

Enrique Iglesias, one of the most popular Latin musicians of all time, wants to add some additional venues to his upcoming tour. These new stages will be built by his fans, and they will exist only in Zynga’s "CityVille." Between Oct. 4 and 10, players who have attained at least level six will encounter Iglesias in their city and can get him to say a few words. Among other things, they also can collect the brown boots, leather bracelet and military cap familiar to all of his fans, along with a two-seater plane commemorating his love of flying. The more dedicated can enhance their cities with a limited-edition “Enrique” speedboat and a high-rise like those near his Miami home.

Rather than let Cambio continue its slide into oblivion, partners AOL, talent management company The Jonas Group and brand strategy specialists MGX Lab have decided to inject the site with new life in the form of top talent, original content, additional strategic deals and a significant budget commitment. Cambio, which is an online entertainment destination for teens and young adults, announced deals with Mark Burnett, Warner Bros. Digital Distribution and Dolphin Digital Media as part of a wide-ranging revitalization.

Motion capture teams already have unusual jobs, but the mocap artists on Electronic Arts’ "Need for Speed:The Run" had an assignment that was out of the ordinary even for them. Due to a marketing partnership between the street-racing video game and the Sports Illustrated Swimsuit brand, they got to put the mocap dots on skin-tight suits worn by 2011 Sports Illustrated Swimsuit cover model Irina Shayk and fellow Swimsuit model Chrissy Teigen so that the two women could play a small part in the game itself.

Most social games have perks for those at the top of the leaderboard, but USA Network may be unique in making one of those perks be the opportunity to become a murder victim. But it does suit a game based on "Psych," USA Network’s drama starring two detectives known for their quirks and quips. The "Psych" game "#HashTagKiller" (HTK) went live today in a seven-week game leading up to the show’s Oct. 12 season premiere.

Amazon Inc. and 20th Century Fox announced a deal that will bring Fox movies and television programs to the Amazon Instant Video streaming service. This additional content increases the service’s number of titles to over 11,000, a 22 percent growth. Terms of the agreement were not disclosed. The timing helps build anticipation – and speculation – regarding Amazon’s announcement scheduled for Wednesday, which is widely believed to be unveiling an Amazon tablet that will offer video through Amazon’s Instant Video service, music through Amazon’s Cloud Player music service, applications through the Amazon Appstore, and books and periodicals through its Kindle platform.

VideoSurf is running a promotion that uses a key element of the new CBS drama "Person of Interest" to demonstrate what its live television identification app is capable of. Each episode of the Jonathan Nolan and J.J. Abrams show hinges on discovering an unknown stranger who will be involved in a future crime, so VideoSurf played on that concept to devise its contest. In what may be a coincidence, VideoSurf also announced the appointment of ex-CBS' Jeff Clark executive vice president Sales, Marketing and Business Development.