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Simulmedia Lands $8 Million for TV Marketing Platform
New York
- Simulmedia, a media marketing firm that aims to help TV networks improve
ratings through more effective commercials, announced on Wednesday that it has
raised...
Networked Insights Gets $5 Million for Social Media Analytics
Madison, Wisc. - Networked Insights, a provider of social
media analytics, announced that it has raised $5 million in its first round of
funding, led by...
CASH Offers Free Song Downloads for Twitter, Facebook Plugs
Los Angeles
- CASH (Coalition for Artists and Stake Holders) Music has released a pair of
free Web tools that let an artist or record label...
WSJ: Hearst Mulling Acquisition of Digital Marketer iCrossing
New York - U.S.
newspaper and magazine publisher Hearst is nearing a deal to acquire digital
marketing firm iCrossing for about $375 million, The Wall Street...
MyLikes Raises $630K from Ex-Googlers for Ad Platform
San Francisco
- MyLikes, the San Francisco-based developer of a word-of-mouth advertising
platform, said that it has secured $630,000 in seed funding from 11 ex-Google
employees who...
France's Deezer to Provide Streaming Music to McDonald's
Paris
- France-based music streaming service Deezer has signed a deal with fast food
chain McDonald's, that will see its Soundeezer unit to provide customized
streaming music...
MTV, Electus Team on "Pedro & Maria" Interactive Telenovela
New York
- Digital entertainment studio Electus, a unit of IAC (NASD: IACI), and Viacom's (NYSE: VIA) MTV on
Monday announced a partnership to develop an interactive telenovela,...
MySpace, PRS for Music Ink Promotional Partnership
London - U.K. performing
rights organization PRS for Music on Monday announced a marketing partnership
with News Corp.'s (NYSE: NWS) MySpace online social network. Under the terms,...
Microsoft "Pink" Project to Include KIN Mobile Phone
San Francisco - Microsoft (NASD: MSFT)
provided some additional details about its mobile project codenamed
"Pink" at a press event at a night club in San Francisco...
Mark Burnett, VIMBY Team on Branded Digital Content
Los Angeles - Reality TV producer Mark Burnett
("Survivor," "The Apprentice") has partnered with crowdsourced
digital video production firm VIMBY, to form a co-venture that will...
