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Discord Announces Mobile Ad Format To Broaden Game Ad Opportunities
GamesBeat reports: "Discord announced plans to expand its successful Video Quests advertising format to mobile devices. This strategic move marks the company’s first mobile...
LG’s NFT Marketplace For TVs Is Shutting Down
The Verge reports: "LG is shutting down Art Lab, its NFT marketplace for TVs. In a notice posted to its website, LG says it...
Music-Focused Influencer-Marketing Firm VoxFeed Is Up For Sale
Music Ally reports: "One of the prominent companies specialising in influencer-marketing campaigns for music clients is up for sale. The company is VoxFeed, whose...
YouTube Is Stepping Up Its Efforts To Sell You Other Streaming...
The Verge reports: "YouTube is preparing a big redesign of its TV app that will make it look more like Netflix, according to a...
Twitch Partners With StreamElements To Bring More Sponsorships To Creators
GamesBeat reports: "Twitch announced this week that it has partnered with StreamElements to integrate the latter’s sponsorship platform directly into its streaming dashboard. This...
Hightouch Announces $80M Series C At $1.2B Valuation To Bring AI...
PR Newswire reports: "Hightouch, the leading data and AI platform for marketing and personalization, today announced that it has raised an $80 million Series...
Amazon Bets On NBA To Turbocharge Its Advertising Business
The Hollywood Reporter reports: "Amazon Prime Video is betting that a stacked lineup of sports can help it turbocharge its fast-growing advertising business. The...
Super Bowl On Fox And Tubi Generates More Than $800 Million...
TV Tech reports: "Fox Corporation's presentation of Super Bowl LIX on Fox and Tubi generated over $800 million in gross revenue from advertising sales...
Publicis Media Strikes Pacts To Buy Ad Positions In Women’s Sports...
Variety reports: "Publicis Media has a different game to play when it comes to women’s sports. The Publicis Groupe media-investment unit on Tuesday unveiled...
Disney+, Tubi Lone Super Bowl LIX Streaming Advertisers
MediaPlayNews reports: "Streamers Disney+, Google-owned YouTube TV, and Fox’s free ad-supported Tubi platform were the only direct-to-consumer advertisers during Fox Sports’ Feb. 9 broadcast...
