marketing
Home marketing
ReachTV Working With Transmit To Create Ads In Live Sports
Next TV reports: "Streaming network ReachTV said it is working with tech company Transmit to create new advertising formats during live sports events. Transmit’s...
Toei Animation’s ‘Hypergalactic’ Gets Fan Engagement Boost From Spaceport, Roblox, And...
Variety reports: "Popular gaming platforms Roblox and Fortnite will be key marketing platforms for the launch of Toei Animation’s upcoming English-language film “Hypergalactic.” “Hypergalactic”...
Microsoft Is Removing Ads From Skype
The Verge reports: "Microsoft is making Skype ad-free in an update that will rollout to users across all platforms soon. The update also includes...
Paramount Advertising Launches Self-Service Platform For Smaller Businesses
Next TV reports: "Paramount Advertising said it launched its self-serve ad buying platform, designed to attract more ad dollars from small and mid-sized businesses...
Global Ads Lift Entertainment And Media As Game Industry Recovers |...
GamesBeat reports: "Despite economic headwinds, technological disruption and increased geographic and industry competition, the global entertainment and media (E&M) industry grew in 2023, with...
Sling TV Puts Ads Over Your Screen When You Pause
Cord Cutters News reports: "Today DISH Media announced that it is adding new Pause Ads on your screen when you pause live video on...
Augie Studio Aims To Become The Canva For AI Video Creation...
VentureBeat reports: "A new AI video platform is now in the commercial market. Formerly Aug X, Augie Studio is an all-in-one solution businesses of...
Merlin Renews And Expands Its Meta Partnership, With ‘A New Suite’...
Digital Music News reports: "Facebook parent Meta and indie representative Merlin have renewed and expanded their partnership agreement, which now includes “a new suite...
Global Ad Revenue To Surpass $1 Trillion In 2025 As GroupM...
The Hollywood Reporter reports: "Global advertising spending will grow 7.8 percent in 2024 to $989.8 billion and increase a further 6.8 percent in 2025...
Discord Is Making It Easier For App Developers To Make Money
The Verge reports: "Discord is introducing new tools and monetization features that aim to make it easier for app developers to make money by...