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43% Of US Video-Streaming Subscriptions Now Include Advertising
Music Ally reports: "One of the trends of 2024 was music rightsholders pointing to the video-streaming sector, where prominent premium subscription services also include...
TikTok Partners With Nielsen To Track Cross-Media Ad Campaign Performance
Yahoo! Finance reports: "TikTok has formed a partnership with Nielsen that will allow advertisers and agencies to directly compare ad performance on TikTok across...
Roblox Sidesteps App Stores, Offers More Robux For Direct Purchases
Beebom reports: "App or console markets enable developers to distribute their games on their platforms, allowing them to reach a larger audience. However, they...
Xbox Continues Its Push Beyond Consoles With New Ad Campaign
The Verge reports: "Microsoft has been trying to expand Xbox to multiple devices for more than five years now, and now it’s launching a...
Open Access To Google’s AI Text Watermarking Tool May Help Advertisers...
The Drum reports: "In an effort to address growing concerns about the authenticity and proliferation of AI-generated content, Google on Wednesday announced that it...
Female-Led Passionfroot Raises $3.8M Funding, Launches AI-Powered Marketing Platform To Help...
Tech Funding News reports: "Germany-headquartered Passionfroot, which helps creators grow their businesses by providing tools to save time on admin tasks and share ideas,...
How Marketers Should Advertise To Mobile Gamers During The Holidays |...
GamesBeat reports: "Ads are a bigger part of mobile game revenues these days, and Unity is unveiling its playbook for mobile game advertisers to...
Amazon To Expand Ads On Prime Video To Major New Markets...
The Hollywood Reporter reports: "Amazon is expanding its Prime Video advertising business, bringing ads to five major new markets next year. Ads on Prime...
AppLovin Finds Customers Acquired Through In-App Ads More Engaged, Loyal Than...
Business Wire reports: "AppLovin (NASDAQ: APP), a leading marketing platform, today released Consumer Mobile Trends 2024, a new report explaining how consumer mobile apps...
Amazon Starts Testing Ads In Its Rufus Chatbot
TechCrunch reports: "Rufus, Amazon’s recently launched, shopping-focused chatbot, is getting ads soon. That’s according to a changelog published by Amazon this week (first spotted...
