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Can Dr. Dani Santino Help? Ask Her, Live Tonight
USA Network will use tonight’s season finale of 'Necessary Roughness' to go live with an expansion of its Character Chatter platform that includes integration with Facebook. During the episode, fans will be able to chat live with star Callie Thorne (who plays Dr. Dani Santino, pictured), interact with other viewers, and follow a feed created by script writers and other cast members.
Expensive and Odd Social Network Goes Live
Social networks bring together people who have something in common, but one that recently launched only connects its members after looking deep inside each of them. Literally. The non-profit MyMicrobes makes it possible for people dealing with stomach or intestinal issues to anonymously share information, diet tips, and experiences, after they pay about $2,100 toward the cost of the medical tests.
Twitter Gets Analytic
Twitter unveiled a new analytics tool Tuesday, and on the same day announced an expansion of its Promoted Tweets program that will put ads into people’s stream even if they don’t follow that particular brand. Twitter Web Analytics is designed to help website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites, the company said.
Augment the Reality of 'The Playboy Club'
As if women on TV didn’t already involve enough augmented reality, a new promotional campaign from NBC and Bloomingdale’s uses GoldRun V2 to enable anyone and everyone to have their picture taken with stars from 'The Playboy Club' and other programs from NBC’s fall season lineup including 'Whitney,' 'Free Agents,' 'Prime Suspect' and 'Up All Night.'
'Sims Social' Leaves the Farm Behind
EA and Playfish's The Sims Social has overtaken Zynga's FarmVille in daily active users on Facebook, an achievement that makes it EA’s most successful Facebook game. During the past 24 hours, almost 9.48 million people became the deity of their own Sims inhabitants on Facebook, according to statistics from AppData. That’s significantly more than the 8.25 million who chose to cultivate the virtual soil of FarmVille during the same time period.
Twitter's Powers Used for Ill
Things went horribly wrong between TV network news and Twitter this weekend, although the blame doesn’t lie with CBS, NBC or Twitter. A content affiliate of CBSNews.com falsely reported the death of Steve Jobs, and NBC News had its Twitter account hacked and used to spread fake terrorist attack information.
FilmFunds Crowd-Sources the Test Screening [inc. Video]
FilmFunds, a new company designed to replace test screenings with a social platform, launched at the Toronto International Film Festival. FilmFunds brings together crowd sourcing, gamification, personal interaction and even tools that determine emotional response to help decision-makers at all stages of a project’s creation.
Canv.as Leaves Beta, No Longer Blank
Canvas, an online community for sharing, remixing and otherwise interacting with images, is now open to the public. This new endeavor is a friendlier and tidier site than founder Christopher Poole’s early creation 4chan, evidence of the $3.6 million investment Canvas has raised.
Google Ventures Finds a Friend in Echoecho
Google Ventures, the investment arm of Mountain View-based Google, said it has invested in Los Angeles-based Echoecho, developer of a location-based mobile app for finding friends. The investment was part of a $750,000 seed round that also included participation from U.K.-based venture firm PROfounders Capital.
Facebook Names Former White House Chief of Staff to Board
Social network Facebook has named Erskine Bowles, the former administrator of the Small Business Administration (SBA) and White House Chief of Staff under President Clinton, to its board of directors.Bowles currently serves as the president emeritus of the 17-campus University of North Carolina system, and also holds board positions with Morgan Stanley, Cousins Properties, Norfolk Southern and Belk.
