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BrightLine Study Shows Streaming Ads Get Boost From Interactivity

Next TV reports: "With more marketers moving advertising dollars to streaming, BrightLine, a pioneer in interactive commercials, has produced a study to show that...

KOR Protocol Enables Web3 Projects To Integrate Songs And IP Assets

GamesBeat reports: "KOR Protocol, the entertainment intellectual property infrastructure backed by Animoca Brands, announced KOR Player, a new platform that enables Web3 projects to...

Paramount-Skydance Merger Moves Forward As Former Warner Music Boss Edgar Bronfman...

Music Business Worldwide reports: "The investor consortium led by former Warner Music boss Edgar Bronfman Jr. has withdrawn its proposal to acquire Paramount Global....

Xbox Teams With Amazon For Console-Free Gaming

PYMNTS reports: "Xbox teamed with Amazon to help gamers access their favorite titles more easily. The partnership lets members of Xbox Game Pass Ultimate...

PWC: Global Entertainment And Media Revenue Continues To Rise

Broadband TV News reports: "The global entertainment & media industry has continued to grow in 2023, with total revenues rising 5% in 2023 to...

TIDAL Launches Tool For US Songwriters To Claim And Manage Their...

Music Business Worldwide reports: "Block-owned music streaming service TIDAL has rolled out new tools that will enable US-based indie songwriters to claim their music...

YouTube’s Living Room Ambitions Pay Off: It’s The First Streamer To...

tubefilter reports: "YouTube‘s tireless work to challenge network TV has paid off: It’s officially the first streaming platform ever to exceed 10% of total...

Twitch Subscription Prices Are Increasing By $2 On iOS And Android

Engadget reports: "Twitch is updating subscription costs for mobile purchases. Beginning October 1, Tier 1 sub and gift sub prices made in the company's...

Streaming Hit Multiple New Viewership Records In July, Nielsen Reports

Engadget reports: "Streaming posted another banner month in July, reaching multiple new milestones in the latest issue of The Gauge report from Nielsen. The...

Shopify And YouTube Expand Video Offering To More Merchants

PYMNTS reports: "Thousands of additional brands that use Shopify can now make their products available for creators to tag in shopping-related videos on YouTube....