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Virtual Product Placement Ads Are Coming To Amazon Prime Video And...
TechCrunch reports: "Announced at this month’s NewFronts, Amazon and Peacock demonstrated new ad formats that use similar virtual product placement (VPP) tools, a post-production...
Hulu Nabs Streaming Rights to Bonnaroo, Lollapalooza and Austin City Limits...
The Hollywood Reporter reports: "Hulu has acquired the exclusive streaming rights to Bonnaroo, Lollapalooza and Austin City Limits through 2023. Subscribers to Hulu’s subscription...
Disney+ Powers to Nearly 138 Million Subscribers, Beating Streaming Expectations for...
Variety reports: "Disney+ kept its momentum fully charged as the streamer handily topped Wall Street growth forecasts for the March 2022 quarter. Disney’s flagship...
Redbox to Be Acquired in $375 Million Deal by Chicken Soup...
Variety reports: "Redbox Entertainment, the struggling DVD kiosk and streaming video company, has set a deal to be acquired by Chicken Soup for the...
Disney Trims $1B In Content Spend Amid Drive for Streaming Profits
The Hollywood Reporter reports: "Two and a half years after launch, Disney appears to be closing in on its long-stated goal for Disney+: Making...
Paramount Adds 6.3M Global Streaming Subs in First Quarter to Top...
The Hollywood Reporter reports: "The entertainment conglomerate revealed the latest figures on Tuesday as part of its first-quarter earnings report. It also detailed that...
Amazon Freevee Increases Its Slate Of Originals, Establishes Itself As A...
TechCrunch reports: "During the Amazon NewFronts, Freevee (formerly IMDb TV) announced an increased slate of original programs and FAST (free ad-supported streaming TV) offerings,...
Streaming Ad Spend Grew 57% in 2021 Reaching $15.2B, Market to...
TechCrunch reports: "Ahead of the start of the 2022 IAB NewFronts, where media and entertainment companies pitch their upcoming offerings to advertisers, the industry...
