Turner Broadcasting is using the talents of Conan O'Brien and other stars from TNT and TBS to get viewers familiar with TV Everywhere, including what it can do and how to connect with it. The spots don't explain the entire process, however, since that would take longer than 30 seconds and is available only to pay-tv subscribers.

The reinvented iHeartRadio is now available in beta, open only to those who have “liked” its parent Clear Channel Radio on Facebook. The free service combines more than 800 live, professional radio stations with stations that are custom created on the fly to suit each listener. Pandora, Spotify and other custom music should keep on their toes.

Gaming and Giving for Good, the game industry event to raise money for Children’s Miracle Network Hospital, opened for participant registration today. The project brings together Xbox 360 with GameStop, Hulu, 2K, EA, Capcom Entertainment, Square Enix and other companies for the main Oct. 1 marathon event as well as other relevant efforts. Anyone who registers at Xbox.com/g3 will receive a free Xbox Live Gold Membership for the weekend, enabling them to join with the millions of others on the online entertainment network.

As if women on TV didn’t already involve enough augmented reality, a new promotional campaign from NBC and Bloomingdale’s uses GoldRun V2 to enable anyone and everyone to have their picture taken with stars from 'The Playboy Club' and other programs from NBC’s fall season lineup including 'Whitney,' 'Free Agents,' 'Prime Suspect' and 'Up All Night.'

GameStop has chosen an existing Android tablet which it will begin selling next year under its own brand and with a selection of game titles pre-installed. It will positioned as the "GameStop certified gaming platform" and will be offered next to hardware from Sony, Microsoft, Nintendo and Apple that the company already sells.

Lady Goo Goo has escaped Monstro City to take on the challenge of becoming a music superstar. That odd statement makes perfect sense to the over 50 million registered users of Moshi Monsters, the kid-safe virtual world from Mind Candy, and it means that the brand is expanding its characters by launching a recording label. And of course there's a video.

Young mutants completely took over the landmark Hollywood Roosevelt hotel, with the help of Pearl Media, as Twentieth Century Fox Home Entertainment celebrated the release of "X-Men: First Class" on Blu-ray and DVD. While partygoers got a close-up of the experience, even tourists reading the stars on Hollywood's Walk of Fame were undoubtedly impressed by what at first glance looked like a typical lighting extravaganza until they realized they were watching an outdoor 3D transformation of the historic hotel.

HbbTV celebrated reaching 50 at IBC 2011, the International Broadcasting Convention, which ends Tuesday. Not its birthday, since HbbTV was first announced to the market in August 2009, but the milestone of the Hybrid Broadcast Broadband TV consortium reaching 50 members. More than 30 of these companies demonstrated implementations at the conference that were based on HbbTV.

Virgin Media is making the most of what it’s got, using technology from Cisco in an initiative designed to deliver speeds of up to 1.5 Gbps over its existing cable network. As proof, the company hit that mark during a test in the U.K.’s East London, an area that is racing to ramp up its infrastructure in preparation for the 2012 Olympics.