marketing
Home marketing
ByteDance Promotes New Social App Lemon8 On TikTok
The Express Tribune reports: "TikTok is working to integrate its new social app, Lemon8, product intelligence firm Watchful.ai reported. The company is apparently aiming...
Paramount Plus Leads Quarterly Gain Of 6M Streaming Subscribers As ViacomCBS...
Deadline reports: "ViacomCBS exceeded Wall Street earnings expectations in the first quarter, paced by the addition of 6 million global streaming subscribers."
Read more
Netflix’s Ad Tier Will Cost $6.99 A Month And Launch In...
The Verge reports: "Starting in November, Netflix will finally roll out its new ad-supported tier for just a few bucks a month, yet another...
YouTube Is Giving Podcasts Prime Real Estate On Creators’ Channels
Tube Filter reports: "YouTube‘s giving podcasts a big chunk of territory on creators’ channels. As first spotted by 9to5Google, YouTube has added a “Podcasts”...
YouTube launches hashtag landing pages to all users
TechCrunch reports: "YouTube is embracing the hashtag. The company has been quietly working on a new feature that allows users to better discover content...
Walmart Connect Is Offering Closed-Loop Measurement on TikTok, Snapchat And Roku
Ad Exchanger reports: "Walmart Connect has gotten a lot more Connect-y of late. Now the retail media platform is striking partnerships to measure social...
TikTok’s New Ad Product Gives Creators A Chance To Partner With...
TechCrunch reports: "TikTok announced today that it’s launching a new ad product called “Branded Mission” that will allow creators to connect with brands and...
Spotify Subscriptions Grew to 155m in 2020, Monthly Active Users Topped...
Music Business Worldwide reports: "Spotify published its financial results for Q4 2020 today (February 3), revealing that its global Premium Subscriber base grew to...
Lionsgate & IMG Ink Multi-Year Consumer Products Pact
Deadline reports: "Lionsgate has appointed IMG as its new and exclusive global agency for consumer products. In a multi-year agreement, IMG will work with...
YouTube To Let Advertisers Target Podcast Listeners
The Hollywood Reporter reports: "In YouTube’s latest expansion of its podcasting efforts, the video giant — under parent company Google — will roll out...
