marketing

Home marketing

Online Ad Network Adknowledge Acquires Hydra Group

Los Angeles - Online ad network Adknowledge announced on Monday that it has acquired Hydra Group, the operator of a premium cost-per-acquisition performance marketing network. Financial terms...

Report: The New York Times Ranks as Top Online Newspaper

Reston, Va. - The New York Times ranked as the top online newspaper in May, with more than 32 million visitors viewing 719 million pages...

Apple Releases Apple Store App for iPhone

Cupertino, Calif. - Apple (NASD: AAPL) on Tuesday released a free Apple Store application for the iPhone, which lets users place a pre-order for the new iPhone 4,...

Tom Petty Taps Chicago Tribune Site to Promote New Album

*A correction has been made to this story. Chicago - Tom Petty and the Heartbreakers have teamed with the Chicago Tribune to promote the release of their...

Social Marketer Context Optional Acquires Buzzeo

San Francisco - Context Optional, a provider of social marketing services, announced on Tuesday that it has acquired Unwrap, the makers of Buzzeo -- a platform...

MTV Contest Will Select Network's First "Twitter Jockey"

New York - Viacom's (NYSE: VIA) MTV on Monday announced a nationwide competition to hire the first-ever MTV "TJ," or "Twitter Jockey." The winner of the contest, sponsored...

Yahoo Hires David Beckham to Promote World Cup Coverage

Sunnyvale, Calif. - Yahoo (NASD: YHOO) said on Tuesday that it has signed soccer great David Beckham to be part of its coverage of the upcoming World Cup...

CollegeHumor, Pepsi's SoBe Team on Branded Videos

New York - IAC's (NASD: IACI) CollegeHumor entertainment site on Tuesday announced a partnership with Pepsi's (NYSE: PEP) SoBe drink brand to launch SoBe Studios, which will produce branded...

Clapton, Dave Matthews, Kid Rock Add Songs to "PowerGig" Game

Boston - Video game developer Seven45 Studios said on Tuesday it has signed Eric Clapton, Dave Matthews Band and Kid Rock to provide songs for "Power...

Public Enemy Lowers Fundraising Goal for Fan-Financed Album

Los Angeles - Veteran hip-hop group Public Enemy has reduced the amount of funding it hopes to raise from fans to finance the recording and release...