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Club Penguin's Puffles Rocket to Mobile
Members of Club Penguin love their Puffles so much that that they blast them out of cannons. Now Disney Online Studios has made that activity into the virtual world’s first iOS game, Puffle Launch. This is Disney, so not even virtual critters get hurt. Puffles are the penguins’ pets, round fluff-balls that come in many different colors, and they seem to enjoy rocketing out of cannons and collecting Puffle O's.
BringIt Lets Players Wager on Facebook Games
It takes in-game currency to do well in many Facebook games. For those who have had enough of things like searching for berries or answering surveys, but who don’t want to get out a credit card, BringIt has comes up with a different way to get coinage: betting on head-to-head challenges. Among the companies signed up to use this feature of BringIt’s real-time transactional platform are CrowdStar, East Side Games, Sometrics and Mall World, with a combined reach of over 2.1 million daily active users.
Rhapsody Realizes It Has Friends
Digital music service pioneer Rhapsody has been rather quiet of late, especially compared to the relative newcomers’ current jostling for position, and today it revealed what it’s been working on since being spun off from RealNetworks. Having switched its operations from web-based over to a dedicated online platform earlier this year, Rhapsody has now opened up a wealth of social engagement and sharing options that should help attract notice to a service that reports having more than 800,000 subscribers who pay for Rhapsody every month in actual cash money.
Kabam's New CFO to Guide Expansion
Hardcore social game company Kabam has brought Steve Klei on board as chief financial officer. Klei formerly held that position at Jigsaw, where he led its acquisition by Salesforce.com for $175 million, so he's got the experience necessary to help Kabam handle the $85 million in funding the company received in May.
Motorola Invests in Ooyala's Flexible Video Monetization
Ooyala Inc. confirmed an influx of funds from Motorola Mobility Ventures, the strategic investment arm of Motorola Mobility Inc., mere days after the online video technology and services company’s launch of Social TV for Facebook. The amount was unspecified, but the companies now characterize themselves as strategically aligned.
Can Dr. Dani Santino Help? Ask Her, Live Tonight
USA Network will use tonight’s season finale of 'Necessary Roughness' to go live with an expansion of its Character Chatter platform that includes integration with Facebook. During the episode, fans will be able to chat live with star Callie Thorne (who plays Dr. Dani Santino, pictured), interact with other viewers, and follow a feed created by script writers and other cast members.
Expensive and Odd Social Network Goes Live
Social networks bring together people who have something in common, but one that recently launched only connects its members after looking deep inside each of them. Literally. The non-profit MyMicrobes makes it possible for people dealing with stomach or intestinal issues to anonymously share information, diet tips, and experiences, after they pay about $2,100 toward the cost of the medical tests.
Twitter Gets Analytic
Twitter unveiled a new analytics tool Tuesday, and on the same day announced an expansion of its Promoted Tweets program that will put ads into people’s stream even if they don’t follow that particular brand. Twitter Web Analytics is designed to help website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites, the company said.
Augment the Reality of 'The Playboy Club'
As if women on TV didn’t already involve enough augmented reality, a new promotional campaign from NBC and Bloomingdale’s uses GoldRun V2 to enable anyone and everyone to have their picture taken with stars from 'The Playboy Club' and other programs from NBC’s fall season lineup including 'Whitney,' 'Free Agents,' 'Prime Suspect' and 'Up All Night.'
'Sims Social' Leaves the Farm Behind
EA and Playfish's The Sims Social has overtaken Zynga's FarmVille in daily active users on Facebook, an achievement that makes it EA’s most successful Facebook game. During the past 24 hours, almost 9.48 million people became the deity of their own Sims inhabitants on Facebook, according to statistics from AppData. That’s significantly more than the 8.25 million who chose to cultivate the virtual soil of FarmVille during the same time period.
