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AOL's Pictela self-serve premium formats ad platform in live beta

AOL Inc.’s Pictela Enterprise, a technology platform for the design, delivery and management of premium format online ad units, has gone live in public beta.

DBG and Mindshare create online 'red carpet' viewing party

Digital Broadcasting Group (DBG) and Mindshare Entertainment have collaborated on a program that will be streamed Sunday afternoon before the 84th Academy Awards.

Banyan's 'On the Map' show changes as viewers interact

Banyan Productions has released "On the Map," a new show designed for social viewing that changes according to viewer interaction. It was created for viewing on Facebook using 7Echo’s platform.

Roundarch acquired by Aegis Group in $125 million deal

Aegis Group, a London-based media and digital communications group, announced on Wednesday it has signed agreement to acquire Roundarch, a digital agency with offices in Boston, Chicago, Denver and New York, for an initial consideration of $125 million.

NEA co-leads $6 million round for Compass Labs [with video]

New Enterprise Associates (NEA) has co-led a new $6 million round of funding for Compass Labs, the Silicon Valley-based developer of a social media advertising platform.

'The Lorax' leverages digital to go green and spread the orange

Universal Pictures, Illumination Entertainment and the Nature Conservancy have banded together on an environmental action campaign that’s just one part of the digital marketing efforts for "Dr. Seuss' The Lorax," the 3D animated movie which opens March 2.

Maher's live show opens the curtains for Yahoo Comedy Channel

Bill Maher’s comedy special on Yahoo will be held Feb. 23, live and for free. Appropriately, his show that evening is at the San Jose Center for the Performing Arts, which is about 12 miles from Yahoo’s Sunnyvale headquarters.

Opera acquires Mobile Theory and 4th Screen mobile ad platforms

Opera Software announced today that it has acquired demand-side mobile advertising platforms Mobile Theory Inc. and 4th Screen Advertising Ltd. Further details of the transactions were not disclosed.

SI Swimsuit photos trigger videos in free mobile app

The SI Swimsuit Viewer 2012 free mobile app, a digital extension of the Sports Illustrated Swimsuit franchise, shows videos of 19 featured models when triggered by imperceptible watermarks on the photos in the print publication.

Fox Digital, Myspace and Kia create 'Wolfpack'

Fox Digital Entertainment will debut "Wolfpack of Reseda," a new original unscripted series, on Thursday via a customized environment on Myspace.