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AppLovin Finds Customers Acquired Through In-App Ads More Engaged, Loyal Than...
Business Wire reports: "AppLovin (NASDAQ: APP), a leading marketing platform, today released Consumer Mobile Trends 2024, a new report explaining how consumer mobile apps...
Amazon Starts Testing Ads In Its Rufus Chatbot
TechCrunch reports: "Rufus, Amazon’s recently launched, shopping-focused chatbot, is getting ads soon. That’s according to a changelog published by Amazon this week (first spotted...
WBD International Launches First-Party Data Platform
Broadband TV News reports: "Warner Bros. Discovery (WBD) International has launched WBD AIM, a first-party data platform that enables advertisers to target their campaigns...
BrightLine Study Shows Streaming Ads Get Boost From Interactivity
Next TV reports: "With more marketers moving advertising dollars to streaming, BrightLine, a pioneer in interactive commercials, has produced a study to show that...
Shopify And YouTube Expand Video Offering To More Merchants
PYMNTS reports: "Thousands of additional brands that use Shopify can now make their products available for creators to tag in shopping-related videos on YouTube....
Netflix Touts 150 Percent Increase In Ad Sale Commitments This Upfront
The Hollywood Reporter reports: "Netflix saw a more than 150 percent increase in ad sales commitment after this year’s upfront, compared to last year,...
Fox Nears Sell-Out Of Super Bowl Ads Before End Of Summer
Variety reports: "Fox Corp. is on the verge of scoring a massive touchdown for Super Bowl LIX, even though kickoff is a little less...
TikTok Establishes New Deal With Amazon To Facilitate In-App Purchases
Social Media Today reports: "TikTok’s still trying to get people to buy more things in the app, this time via a new integration with...
ReachTV Working With Transmit To Create Ads In Live Sports
Next TV reports: "Streaming network ReachTV said it is working with tech company Transmit to create new advertising formats during live sports events. Transmit’s...
Toei Animation’s ‘Hypergalactic’ Gets Fan Engagement Boost From Spaceport, Roblox, And...
Variety reports: "Popular gaming platforms Roblox and Fortnite will be key marketing platforms for the launch of Toei Animation’s upcoming English-language film “Hypergalactic.” “Hypergalactic”...
