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Ad Tech Firms Look To Boost Broadcasters’ Revenue
TV Technology reports: "At NAB Show, a number of exhibitors are offering technology designed to help broadcasters generate additional revenue in a changing advertising...
Spotify Opens The Programmatic Floodgates With Ad Exchange Launch
Adweek reports: "Spotify unveiled a sweeping plan to make its advertising business more accessible. It will roll out its first programmatic ad exchange, expand...
Roblox Players Are Going To Start Getting Paid To Watch Ads
The Verge reports: "Roblox is launching a new type of ad that, if watched, will give players things like in-game currency and power-ups, according...
Roblox Announces New Ad Format, Google Partnership To Boost Advertising Business
Yahoo! Finance reports: "Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to...
NBCUniversal Adding 40 FAST Channels, Ecommerce Options To LG Smart TVs
Media Play News reports: "NBCUniversal and LG Electronics have expanded their content distribution agreement with the addition of 40 free ad-supported streaming television channels...
Trailer Park Veterans Launch New Entertainment Marketing Firm Requiem
The Hollywood Reporter reports: "Veterans of the prominent entertainment marketing firm Trailer Park are striking out on their own, launching a new company called...
Discord Announces Mobile Ad Format To Broaden Game Ad Opportunities
GamesBeat reports: "Discord announced plans to expand its successful Video Quests advertising format to mobile devices. This strategic move marks the company’s first mobile...
LG’s NFT Marketplace For TVs Is Shutting Down
The Verge reports: "LG is shutting down Art Lab, its NFT marketplace for TVs. In a notice posted to its website, LG says it...
Music-Focused Influencer-Marketing Firm VoxFeed Is Up For Sale
Music Ally reports: "One of the prominent companies specialising in influencer-marketing campaigns for music clients is up for sale. The company is VoxFeed, whose...
YouTube Is Stepping Up Its Efforts To Sell You Other Streaming...
The Verge reports: "YouTube is preparing a big redesign of its TV app that will make it look more like Netflix, according to a...
