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YouTube Is Stepping Up Its Efforts To Sell You Other Streaming...
The Verge reports: "YouTube is preparing a big redesign of its TV app that will make it look more like Netflix, according to a...
Twitch Partners With StreamElements To Bring More Sponsorships To Creators
GamesBeat reports: "Twitch announced this week that it has partnered with StreamElements to integrate the latter’s sponsorship platform directly into its streaming dashboard. This...
Hightouch Announces $80M Series C At $1.2B Valuation To Bring AI...
PR Newswire reports: "Hightouch, the leading data and AI platform for marketing and personalization, today announced that it has raised an $80 million Series...
Amazon Bets On NBA To Turbocharge Its Advertising Business
The Hollywood Reporter reports: "Amazon Prime Video is betting that a stacked lineup of sports can help it turbocharge its fast-growing advertising business. The...
Super Bowl On Fox And Tubi Generates More Than $800 Million...
TV Tech reports: "Fox Corporation's presentation of Super Bowl LIX on Fox and Tubi generated over $800 million in gross revenue from advertising sales...
Publicis Media Strikes Pacts To Buy Ad Positions In Women’s Sports...
Variety reports: "Publicis Media has a different game to play when it comes to women’s sports. The Publicis Groupe media-investment unit on Tuesday unveiled...
Disney+, Tubi Lone Super Bowl LIX Streaming Advertisers
MediaPlayNews reports: "Streamers Disney+, Google-owned YouTube TV, and Fox’s free ad-supported Tubi platform were the only direct-to-consumer advertisers during Fox Sports’ Feb. 9 broadcast...
AI-Driven Ads Take The Field During The 2025 Super Bowl
TechCrunch reports: "We’ve officially experienced an AI Super Bowl, people. As everyone tuned in to watch the annual championship game, the biggest buzz wasn’t...
Valve Implements Dedicated Page For Advertising Guidelines
Games Industry Biz reports: "Valve has published a dedicated page advising developers on what type of advertising is and isn't allowed on Steam. As...
Fizz Brings On TikTok Alum To Help Build Out Its Marketplace...
TechCrunch reports: "Fizz, the college social app, is looking for ways to enhance and expand its platform, and a recent new hire is poised...
